Client / Indianapolis Public Schools
Rebranding Aresenal Technical High School — one of Indianapolis’ oldest academic institutions — is no small task. Grounded in the past with its eye always on the future, the solution is a flexible family of visual elements encompassing the general, academic, and athletic brands.
Branding, Design Collateral
Client / Bad Dad Brewing Co.
When the Howard family started transforming tiny Fairmount, Indiana — home to James Dean and Garfield —into a destination for craft beer and Neopolitan-style pizza, they knew they had lightning in a bottle with the name Bad Dad. They just needed a brand to match.
Branding, Packaging, Design Collateral, Advertising
Client / BUTTER
“Much of the American experience is shaped by the power and passion of Black culture. It’s time America starts paying for what it is truly worth.”
Branding — Promotion
Client / Dead Ace Co.
Lost Causes &
I started Dead Ace Co. because I couldn’t find any decent looking vintage-inspired moto apparel — especially any that celebrated Indianapolis rich history of motorcycle racing — so I designed my own.
Naming, Branding, Apparel Design
Client / Fortune’s Fool Whiskey
Raise a glass and raise the bar.
Naming — Branding — Promotion