Client / The Parks Alliance of Indianapolis

Build. Enjoy.
Repeat.



When it came time for The Indianpolis Parks Foundation to update their brand, one of the challenges was differentiating themselves from their governmental counterpart, Indy Parks. They also needed a brand that could be nice and serious when talking to corporate partners and fun and approachable when engaging individuals. Becoming “The Parks Alliance” came first, the brand followed right behind.


Naming, Branding
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