Client / Indianapolis Public Schools

Titan Up.



Rebranding Aresenal Technical High School — one of Indianapolis’ oldest academic institutions — is no small task. Grounded in the past with its eye always on the future, the solution is a flexible family of visual elements encompassing the general, academic, and athletic brands.


Branding, Design Collateral





Client / Bad Dad Brewing Co.

Don’t Tell
Your Mother.




When the Howard family started transforming tiny Fairmount, Indiana — home to James Dean and Garfield —into a destination for craft beer and Neopolitan-style pizza, they knew they had lightning in a bottle with the name Bad Dad. They just needed a brand to match.


Branding, Packaging, Design Collateral



Client / Dead Ace Co.

Lost Causes &
Hopeless Cases



I started Dead Ace Co. because I couldn’t find any decent looking vintage-inspired moto apparel — especially any that celebrated Indianapolis rich history of motorcycle racing — so I designed my own.


Naming, Branding, Apparel Design

Client / GANGGANG

Dope
Shit Only.



GANGGANG is a cultural startup incubator created by a couple of Indy bad-asses hell-bent on making the world a better place. They produce, promote, and preserve culture in cities by investing in the creative economy.


Branding, Design Collateral, Advertising


Client / Greencycle

Go mulch
yourself.



Turns out selling much can be fun if you have a client that’s up for (almost) anything. We created Woodrow, our third-generation artisinal mulchman, to serve as spokesman in video, print, and outdoor advertising. The mulch whispers.


Advertising
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